Effective Date: 10/08/2024

1. Introduction

Welcome to Butterfly Lounge Ltd (“we,” “us,” or “our”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from our online store located at https://butterflylounge.co.uk (“Site”).

2. Information We Collect

• Personal Information: When you make a purchase or attempt to make a purchase, we collect certain personal information from you, including your name, billing address, shipping address, payment information (e.g., credit card numbers), email address, phone number, and any additional information you provide via SMS or other communication channels.
• Device Information: We collect information about the device you use to access our Site, including your web browser, IP address, time zone, and some of the cookies installed on your device.
• Order Information: We collect and store details related to your orders, such as products purchased, order value, and payment methods.
• Log Data: We automatically receive and log information from your browser when you visit our Site, including your IP address, the pages you visit, and the time spent on those pages.

3. How We Use Your Information

We use the information we collect in the following ways:

• To Process Orders: Your personal information is used to fulfill any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations.
• Communication: We may use your contact information to communicate with you via email, phone, or SMS, respond to your inquiries, provide support, or send promotional materials and updates (with your consent). This includes sending transactional information and updates through SMS where appropriate.
• Site Improvement: We use the device and log data to help us improve our Site, understand customer preferences, and optimize user experience.
• Marketing: With your consent, we may send you information about new products, special offers, and other updates via email or SMS. You can opt out of these communications at any time.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to others. However, we may share your information with third parties in the following situations:

• Service Providers: We may share your information with trusted third parties that assist us in operating our Site, conducting our business, or servicing you, such as payment processors, shipping companies, SMS communication services, and marketing partners.
• Legal Obligations: We may disclose your information if required by law, or if we believe in good faith that such action is necessary to comply with legal processes or to protect the rights, property, or safety of Butterfly Lounge Ltd, our customers, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your personal information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site, track the performance of our website, and understand your preferences. You can choose to disable cookies through your browser settings, but this may limit your ability to use certain features of our Site.

6. Your Rights

• Access and Correction: You have the right to access, correct, or delete any personal information we hold about you. To do so, please contact us using the information provided below.
• Opt-Out: You can opt out of receiving promotional communications from us by following the unsubscribe instructions in those emails or SMS messages or by contacting us directly.
• Data Portability: Where applicable, you may request a copy of your personal information in a structured, machine-readable format.

7. Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our Site may contain links to other websites operated by third parties. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

9. Children’s Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a child, we will delete such information from our records.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

• Email: privacy@butterflylounge.co.uk
• Phone: +44 1522 265445
• Address: 69 High Street, Swinderby, Lincoln, LN6 9LU

This Privacy Policy is intended to provide clarity on how your personal information is handled and your rights related to your data. By using our Site, you agree to the terms outlined in this Privacy Policy.